Last year, Seth Godin (probably the smartest product and marketing man to have walked, and is still walking, this Earth) came out with a book called The Dip. He also came to Arizona for a speaking engagement that covered the book.
The sub-title on the cover really hit home:
“A little book that teaches you when to quit (and when to stick).”
After listening to Seth and reading the quick read, I knew I was ready to “stick” with my project – one that was stuck. I had gone through some major life changing experiences – a huge “dip” in itself. My project was “in a dip.” Seth’s book helped me see this and gave me the motivation to stick and get through the dip – as well as gave me suggestions on how to do it. I re-realized that I was the best in the world (a major point of the book) and that I had an add-in for Microsoft Outlook that was the best in the world at truly helping people get the right things done! With all of that, I happy to say that I made it through the dip……
To another dip.
My product is out, and now the new dip is to get the word out…..
I got “the little book” back out; I’m taking a quick read through it again and I know I am well on my way to getting through this one also.
Thank you, Seth!
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If your project has been interrupted or is “in a dip,” pick up The Dip — I suspect it will have the answers you are looking for.
